Brandts-Giesen McCormick Lawyers in Rangiora were undergoing a brand and website refresh and needed all-new copy to match. Partners Anna, Andrew and Roger wanted simple content that would really connect with potential clients and reflect the team's friendly, down-to-earth and community-focused approach.
Our Lead Consultant Hannah first got to know the team by working together with staff on their profiles for the site. She then crafted content based on the concept provided by the team at BECK & CAUL, who designed and built the site.
BGM Lawyers already had some content from their old website, which gave our team a good foundation to work with; having all the facts always makes a website copywriting job progress more quickly. Hannah was able to fill in any gaps by conducting industry research and talking further with the team.
An important part of creating website content is ensuring it is optimised for search engines (SEO). The Word Lab team carefully used keywords throughout the BGM Lawyers website to ensure that Google and other search engines would rank the site favourably.
The result is a modern site that clearly communicates the services BGM Lawyers offers and the approach their team takes to practising law.
“We really enjoyed working with Hannah. She was warm and friendly yet very professional and efficient. She understood our needs well and we are thrilled with the copy she wrote for us. She has captured our organisation brilliantly.” - Anna Lloyd, Partner, BGM Lawyers.