Messaging for North Canterbury Business Services

North Canterbury Business Services (NCBiz) supports local businesses and social enterprises to grow. Directors Matt and Belinda James came to The Word Lab because their website and marketing collateral didn't clearly communicate the services they offer and how they benefit their clients.

With a very limited budget, the team wanted to complete most of the updates to their website and collateral themselves. We supported Matt and Belinda to develop the key messages that needed to be conveyed in all content in order to have an impact with potential clients. Our team also provided guidance on implementing changes across the NCBiz website and connected Matt and Belinda with a designer for their new marketing material. 

The result: a simple, clean and user-friendly site that clearly showcases the services NCBiz offers, plus matching flyers. 

The NCBiz team has since started blogging regularly and we continue to provide editing and coaching support to help them keep on track.

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Client feedback

“The difference The Word Lab has made to our business is huge. Hannah has provided great advice and professional support to help us make the best use of our precious time and resources. She has also given us excellent tips to help grow our understanding of our marketing tools. She's friendly, patient and wise. I recommend her most highly." - Matt James, Director.