Recreate Personal Training provides one-on-one and group training, plus bootcamps and fitness challenges. The team also supports local sportspeople with disabilities and young athletes.
Recreate approached The Word Lab to improve their client communications and online content, plus market their new fitness challenge products. We first met to discuss their ideas and business direction, then created a communications and marketing strategy to guide their efforts.
Together, we have successfully implemented a regular programme of client communications (we call it client love), including a blogging schedule and a resurrected Recreate e-newsletter that includes stories about the team's community-focused work. We've also supported Recreate to develop messaging for several new fitness challenge offerings.
"I struggle with organising my content, which means things get left behind. I like the structure and deadlines Hannah creates. Her ability to take my loose ideas and transform them into well written articles is great." - Reece McCaffrey, Owner.