We’ve been talking to a lot of new businesses recently about how important it is to identify and make the most of their unique selling points. In a competitive market, it’s the little things that make your new or small business stand out from the crowd, and often these things can be hard for you to define on your own.
Here’s what we tell our clients to do when defining their unique selling points:
1. Go back to ‘why’
Why did you start your business? What need does it fulfill? Why is your approach different to the others? What value does your service bring to people? The answers to these questions will get you thinking.
2. Ask your clients
What we’ve found, is that people often don’t realise how special their service really is until they ask for an outside perspective.
Ask your clients why they come to you - you might be surprised by their insightful feedback. Look for trends in what people value about your business. It might be the extra time you give people for free, the handwritten notes you include in your parcels, or the extra information you proactively send to clients. All of this feedback will help you define what makes you unique and this in turn will enable you to market your services better.
3. Ask a professional
If you’re struggling to turn your ideas into messages you can use to promote your business, talk to a communications and marketing expert. In as little as an hour, we can work with you to clearly define your unique selling points. We can then help you craft promotional messages and create a plan to get your business noticed.
If you need a hand, just ask.