Purpose-led organisations and social enterprises have a distinct marketing and communications advantage in today's business world - even against the big players with the big budgets. This advantage is authenticity.
Is your Christmas message the only time your brand gets in touch? If you want the people that matter to your organisation to feel genuinely valued, your Christmas communication needs to be part of a wider programme of regular communications and engagement. Is yours?
Who you choose to work with speaks volumes about your business. With an increasingly inter-connected business world, your partner organisations will be the ones to recommend and endorse you for future business – making the ultimate brand ambassadors. Here are some tips on choosing the best organisations to partner with.
All successful communications and marketing activity is underpinned by the need to connect with people - and that's an almost impossible task if you don't know exactly who you're trying to reach, where you're most likely to capture their attention and what kind of conversation is going to interest them. How well do you know your audience?
Blogging is a powerful and cost-effective engagement tool that can help your organisation connect with and influence your audience. To ensure you’re making the most of your blog, you need to use this channel strategically and consistently. Read on for our tips on getting the basics right and how to create blog content that will truly engage your audience.
Having your success stories covered in the media is one of the most effective and cost-friendly ways to give your brand-awareness and reputation a huge boost! In today’s competitive media landscape, it can be a challenge to get noticed, but there are several methods you can use to give your story the best shot. These are the techniques we use to help our clients achieve media coverage that will make an impact.
Every word that is communicated by your business counts. Whether it is a blog, a newsletter, or a business profile, you need to make sure you tell a consistent story across every platform, and remain on-message and on-brand. That’s where a professional copywriter comes in.
Documenting how you'll respond to potential issues and communicate with the people that matter to your business will help to safeguard your reputation. Here are the steps we take to help businesses prepare to respond to issues, big and small.
When beginning any new strategic initiative, it's important to consult your whole team. Each person will have different ideas due to their unique roles and experiences, and if you're looking to improve - this is exactly what you need!
Do you ask your clients for feedback? What do you do when you receive it? If your efforts in this area are ad hoc at best, you could be missing out on a big opportunity to improve your business and to promote it.
Do you have a plan for promoting your small business? If the answer is no - and believe us, you're not on your own if you don't - here's how having a communications and marketing strategy will benefit your business.