Here’s how we can help you connect with the people who matter most.
A strategic approach
The foundation of all successful communications and marketing is a strategy. Investing in planning will ensure you're focusing your efforts for maximum impact, while making the most of resources. The Word Lab can assess your current approach, find any gaps and transform your ideas into targeted actions to achieve your goals.
The right words make all the difference when it comes to building your profile. You need to do more than just explain what you offer; you need to demonstrate how you make a difference in people's lives. The Word Lab can craft content to help you position your brand and engage the right people across a variety of channels.
Real stories about how you benefit your clients and community are a powerful way to boost your reputation and influence your audiences. The Word Lab can support you to increase your brand awareness and build a strong community of supporters through storytelling, plus get the word out to targeted stakeholders and media.
Words of advice
Our latest work
What our clients say
“Hannah created a marketing communications plan for my business, Social Currency, that has provided clarity and action points to achieve the goals set for my business. We worked on incorporating brand, purpose, engagement and authenticity for a long-term strategy. With Hannah being able to understand social impact business, I felt like I was in the perfect set of capable hands for this project, which has been amazing.
Hannah helped me with guidelines for templates, key messaging, how to understand communications activities and channels, and really thought about what the goals for my business are, which are ultimately to support at-risk kiwi kids and how to communicate the impact effectively to stakeholders.
I have a year of goals/targets and a solid approach to marketing, where previously I was just figuring it out as I went - I feel so much more relaxed and wish I had done it sooner or even from the start. This plan has saved me time and assisted with implementing effective strategic partnerships in my business. Having everything in one document has been a life-saver, and it takes the difficulty/frustrations out of the marketing side of my business.
I would highly recommend Hannah to any purpose-driven business; she really gets it, and makes the effort to take on your goals as her own. As a result of implementing the plan from Hannah, I've gained a number of new clients, a more engaged following on social media, and am able to clearly articulate the purpose and mission in everyday communications.” - Lisa Mead, Director, Social Currency Investments.
“Working with Hannah and The Word Lab is a dream. Our organisation has minimal budget for this type of professional work and so first of all, it was amazing how Hannah managed to find support for us from ChristchurchNZ to complete this project. The structure of what we have now is just what we had hoped for and more - making rhymes out of our riddles, so to speak! Hannah is clearly on top of the communications game and everything she has suggested has worked well for realising our objectives - and all of this in the context of a bustling little purpose-led business that’s often too busy to look up from the daily grind. I think the fact that we actually use and maintain the tools given to us shows that what The Word Lab does is totally relevant.” - Bailey Peryman, Co-Founder, Cultivate Christchurch.
“We were lucky to be recommended The Word Lab when we first started discussions about rebranding and updating our Association’s look and messaging. We required two new logo’s, a new website and new content, and I came to Hannah with a very tight time-frame, and as a not-for-profit organisation - a small budget. The complete package was arranged for us with very little stress, great enthusiasm and professionalism. Hannah took the time to ensure she fully understood our requirements and that they were delivered on all fronts, with the support of CleanSlate Marketing in Kaiapoi. We are thrilled with our new look logos and website, and the message contained within. If you are looking to improve how you communicate with your audience, I would highly recommend The Word Lab.” - Lisa Dooling, Secretary and Manager, Northern A&P Association.
"Exceptionally professional, natural enthusiasm and has a passion to work with not-for profits - these attributes made it easy to work with The Word Lab. Hannah is super efficient and organised. She provided us with some great ideas and inspiration to build on our promotion surrounding our 30th Anniversary in Canterbury. Hannah easily understood our organisation and crafted communication pieces which were exactly what we were after. With her press release, we were able to secure a live interview on The AM Show - which our Chief Executive jumped at the chance to do, giving Life Education national credibility. From this, and other activity Hannah helped put together, we have noticed an increased interest from schools to secure their booking for Life Education." - Meri Wynen, Fundraising Manager, Life Education Trust (Canterbury).
"Once again, Hannah from The Word Lab has supported us through another online project by reworking our website content and structure, and connecting us with a wonderful local and affordable website designer. Our previous website was very stilted in the way it conveyed our message. Hannah turned that around to a site that is much more dynamic, reads well and flows logically. It looks fantastic and the whole process was simple and affordable. Just what we needed!" - Amy Hartnell, Projects Facilitator, Earthquake Disability Leadership Group.
"We are so grateful to Hannah and her team at The Word Lab for their guidance and support in getting us on track with our communications. Thanks to The Word Lab, we have a comprehensive and workable communications strategy. Our website homepage is also updated to better reflect who we are and what we do. We are confident with our social media processes and have launched our first e–newsletter. The Word Lab team 'gets' us. They are responsive, relevant, respectful, creative and fun to work with. A big thank you from us at Community Wellbeing North Canterbury Trust!" - Deirdre Ryan, Manager, Community Wellbeing North Canterbury Trust.